
Program
Conceptual architectural project developed from a close reading of Alfred Hitchcock’s Vertigo.
The task was to translate cinematic techniques of repetition, rotation, perception, and psychological disorientation into architectural space. Beginning with a cubic grid, three-point surfaces, and a central axis of rotation, the project explores how simple spatial rules can mutate into a complex architectural experience.
Location
Mumbai, India
Project Status
Conceptual
Architecture/Design
By Aayush Jindal
Role
Design and Concept Architect
Concept
“A theory is therefore called for, one which would transcend representational space on the one hand and representations of space on the other, and which would be able properly to articulate contradictions (and in the first place the contradiction between two aspects of representation).” - Henry Lefebvre
Déjà Vu is proposed as an art installation in Mumbai, exploring architecture as a condition between physical, mental, and social space.
The project takes its name from the French phrase meaning “already seen” — a familiar psychological phenomenon where the present appears to echo a memory that cannot be clearly located. This sensation becomes the conceptual basis for the installation.
Through repetition, rotation, altered surfaces, and shifting spatial references, the project creates an environment that feels both recognisable and unstable. Visitors move through spaces that appear to return, but never in exactly the same way.
Rather than representing déjà vu as an image, the project attempts to produce it as an experience — a spatial puzzle where memory, perception, movement, and disorientation overlap.
Formal Mutations

Photo Gallery





